Coca cola is the leading brand in beverages sector and has a global presence. Cocacola can reexamine and rebuild its strategy by distinguishing external threats and weakness which is essential to cementing a business strategy to grow and move the organization forward. Porters five forces model of coca cola bargaining power of suppliers most of the ingredients needed for beverages and snacks are basic commodities such as potatoes, flavor, color, caffeine sugar, packaging etc. Porter five forces analysis is a strategic management tool to analyze industry. Managers can form strategies based on an analysis of these forces to increase the profitability of their business. Doc porters five forces model of coca cola vandana d. Porters five forces model is a framework for the industry analysis and development of business strategy.
Three 3 of porters five 5 forces refers to rivalry from externaloutside sources such as micro environment, macro environment and rest are internal threats. Threat of new entrants in the industry is insignificant. Try analyzing coca cola using porter s five forces model, the method stock pickers use to consider a brands competitive landscape. The following section discusses the industry dynamics of the beverage industry and the forces that affect the firms strategic direction and financial performance. Porters five forces model of coca cola sample essay porters five forces model of coca cola there are various forces, which define the attractiveness of the market for operating companies.